In 2012, Australia plays a pioneering role in smoking prevention, becoming the first country to introduce plain packaging for cigarettes. Fearing that this example would spread like wildfire, the tobacco industry, led by Philip Morris, launches a worldwide campaign against the measure, using every means at its disposal.
In 2012, Australia plays a pioneering role in smoking prevention, becoming the first country to introduce plain packaging for cigarettes. Fearing that this example would spread like wildfire, the tobacco industry, led by Philip Morris, launches a worldwide campaign against the measure, using every means at its disposal.
The environmental problems associated with tobacco products are not confined to the disposal of cigarette butts in the environment, but concern the entire production chain, from tobacco cultivation to final consumption.
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