In 2012, Australia plays a pioneering role in smoking prevention, becoming the first country to introduce plain packaging for cigarettes. Fearing that this example would spread like wildfire, the tobacco industry, led by Philip Morris, launches a worldwide campaign against the measure, using every means at its disposal.
The aim of "Transparency and Truth" is to shed light on the causes of the smoking epidemic and what is preventing it from being curbed in Switzerland. The information on this site is intended to act as a vaccine: once you've read it, you'll be able to identify attempts to influence you when you're exposed to them.
Tobacco giant Philip Morris has been ordered to pay the Australian government millions of dollars after unsuccessfully suing the nation over its world-first plain-packaging laws.
Les "puffs", ces cigarettes électroniques jetables aux goûts sucrés et fruités déferlent dans nos kiosques et rendent nos jeunes accros à la nicotine. Deviendront-ils plus tard des fumeurs de cigarettes au tabac? C'est ce que redoute l'Organisation mondiale de la santé. L'enquête de Temps Présent.
In the latest Global Tobacco Interference Index 2023, Switzerland comes in second-last place once again (89/90), only just ahead of the Dominican Republic. Due to the larger number of countries included in the index, Switzerland has dropped another 10 places. This illustrates once again that the tobacco industry's influence on politics in Switzerland remains undiminished and continues to prevent effective tobacco control that protects people from tobacco's deadly products.
The tobacco industry threatens not only public health, it also causes economic strain and next generation addiction. It seeks to sabotage health policies, affects the environment in negative ways, and its dirty money buys influence, promotes misleading narratives, takes advantage of loopholes and pays for tactics to sabotage tobacco control.
Stuffing cigarette butts into the lining of nests may seem unwholesome. But a team of ecologists says that far from being unnatural, the use of smoked cigarettes by city birds may be an urban variation of an ancient adaptation.
Cigarette filters are the world's most common form of litter. Researchers from the University of Gothenburg can now show that the filters leak thousands of toxins and plastic fibers that are toxic to aquatic larvae.
Transparency and Truth is part of the children and youth program Free. Fair. Future. and is funded by the Tobacco Prevention Fund (TPF).
Free. Fair. Future. pursues the vision that children and young people in Switzerland lead a life without tobacco and nicotine.
The program finances measures that put children and young people at the center and links all new and existing players in tobacco prevention.
Instead of relying on classic prevention measures, Free. Fair. Future. focuses on a holistic view of life and invites the entire civil society - especially children and adolescents - to implement their own ideas and projects to protect our young generation.
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