The Transparency and Truth initiative exposes the strategies of the tobacco and nicotine industry, responsible for 9,200 deaths each year in Switzerland.

Discover the manipulation strategies of the tobacco industry!

The tobacco industry targets young people – New episode !

Philip Morris is reported to have funded research at the University of Geneva into child psychology

01.06.2026 - RTS

When Philip Morris Studied Children at the University of Geneva

“What could be sexier than something forbidden?” – Le Temps

Fighting cigarette butt pollution

Switzerland remains one of the worst performers in Europe when it comes to tobacco prevention

20.05.2026 - AT-Schweiz

The Swiss public views the tobacco industry critically, yet consumption persists