This study explores the many new marketing methods, including the vast social network field, which offer the tobacco corporations countless opportunities to promote their products while aiming them at everyone – adolescents and non-smokers included.
In 2012, Australia plays a pioneering role in smoking prevention, becoming the first country to introduce plain packaging for cigarettes. Fearing that this example would spread like wildfire, the tobacco industry, led by Philip Morris, launches a worldwide campaign against the measure, using every means at its disposal.
It’s undeniable: the best way to address pollution is to treat it at the source. So, how to reduce the 24 million tons of solid waste (to mention just one of many environmental impacts) produced each year by the tobacco industry? The answer is to reduce the prevalence of smoking. However, the tobacco industry systematically resists this approach.
The aim of "Transparency and Truth" is to shed light on the causes of the smoking epidemic and what is preventing it from being curbed in Switzerland. The information on this site is intended to act as a vaccine: once you've read it, you'll be able to identify attempts to influence you when you're exposed to them.
The tobacco industry says it no longer tries to hook new generations of smokers. So what’s behind the legions of beautiful young people in smoking, vaping and partying posts with the same hashtags?
An anti youth-vaping advocate says the government needs to do more to stop advertisers from illegally targeting children. A University of Auckland study found youth aged between 14 and 17 - especially Māori and Pasifika teens - were more likely to see vaping ads than those aged 18 to 20.Researchers surveyed more than 3500 people aged between 14 and 20.
Report claims posts promoting smoking alternatives have been viewed more than 3.4bn times across social media
New report details how Philip Morris International and British American Tobacco reach young people on social media – nearly half of audience is under 25
This year’s World No Tobacco Day (WNTD) focusses on the tobacco industry’s continued targeting of young people, whose addiction to nicotine will help ensure the industry’s on-going profitability.
Tobacco companies have decades of experience marketing their products to kids and teens. From ad campaigns to product placement to cartoon characters, Big Tobacco has spent big bucks on getting kids to start smoking.
Transparency and Truth is part of the children and youth program Free. Fair. Future. and is funded by the Tobacco Prevention Fund (TPF).
Free. Fair. Future. pursues the vision that children and young people in Switzerland lead a life without tobacco and nicotine.
The program finances measures that put children and young people at the center and links all new and existing players in tobacco prevention.
Instead of relying on classic prevention measures, Free. Fair. Future. focuses on a holistic view of life and invites the entire civil society - especially children and adolescents - to implement their own ideas and projects to protect our young generation.
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