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File #2 - UZH - PMI affair

UZH - PMI affair

Science for profit

In 2012, Australia plays a pioneering role in smoking prevention, becoming the first country to introduce plain packaging for cigarettes. Fearing that this example would spread like wildfire, the tobacco industry, led by Philip Morris, launches a worldwide campaign against the measure, using every means at its disposal.

Sources of TnT measure

Sources of TnT measure

The aim of "Transparency and Truth" is to shed light on the causes of the smoking epidemic and what is preventing it from being curbed in Switzerland. The information on this site is intended to act as a vaccine: once you've read it, you'll be able to identify attempts to influence you when you're exposed to them.

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