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The tobacco industry says it no longer tries to hook new generations of smokers. So what’s behind the legions of beautiful young people in smoking, vaping and partying posts with the same hashtags?

An anti youth-vaping advocate says the government needs to do more to stop advertisers from illegally targeting children. A University of Auckland study found youth aged between 14 and 17 - especially Māori and Pasifika teens - were more likely to see vaping ads than those aged 18 to 20.Researchers surveyed more than 3500 people aged between 14 and 20.

Report claims posts promoting smoking alternatives have been viewed more than 3.4bn times across social media

New report details how Philip Morris International and British American Tobacco reach young people on social media – nearly half of audience is under 25

This year’s World No Tobacco Day (WNTD) focusses on the tobacco industry’s continued targeting of young people, whose addiction to nicotine will help ensure the industry’s on-going profitability.

Tobacco companies have decades of experience marketing their products to kids and teens. From ad campaigns to product placement to cartoon characters, Big Tobacco has spent big bucks on getting kids to start smoking.

31 May is the World No Tobacco Day (WNTD). This year, once again, WHO and public health champions from across the globe will come together to raise awareness about the harmful influences of the tobacco industry on youth.

Tobacco giant Philip Morris has been ordered to pay the Australian government millions of dollars after unsuccessfully suing the nation over its world-first plain-packaging laws.

In the latest Global Tobacco Interference Index 2023, Switzerland comes in second-last place once again (89/90), only just ahead of the Dominican Republic. Due to the larger number of countries included in the index, Switzerland has dropped another 10 places. This illustrates once again that the tobacco industry's influence on politics in Switzerland remains undiminished and continues to prevent effective tobacco control that protects people from tobacco's deadly products.

The tobacco industry threatens not only public health, it also causes economic strain and next generation addiction. It seeks to sabotage health policies, affects the environment in negative ways, and its dirty money buys influence, promotes misleading narratives, takes advantage of loopholes and pays for tactics to sabotage tobacco control.

Stuffing cigarette butts into the lining of nests may seem unwholesome. But a team of ecologists says that far from being unnatural, the use of smoked cigarettes by city birds may be an urban variation of an ancient adaptation.

Cigarette filters are the world's most common form of litter. Researchers from the University of Gothenburg can now show that the filters leak thousands of toxins and plastic fibers that are toxic to aquatic larvae.

Plastic straws and bags have received widespread attention as pollutants. But another, even bigger, plastic problem has been slipping under the radar – cigarette filters. Cigarette butts containing plastic filters are the most littered item in the world.

Trillions of cigarette butts are thrown into the environment every year, where they leach nicotine and heavy metals before turning into microplastic pollution.

Since May 2018, the EU has been trying to tackle the top 10 types of litter found on Europe’s beaches – the second most common being cigarette butts. As part of the European Strategy for Plastics in a Circular Economy, it introduced a major directive aiming to phase out unnecessary single-use plastics.

Here are some hard truths about tobacco from the World Health Organization (WHO): Tobacco use is responsible for over eight million deaths globally every year.