Decoding
Pocket ashtrays: for better or worse?
Environmental issues linked to tobacco are not limited to the littering of cigarette butts. They involve the entire production chain, from growing tobacco to the final consumption of tobacco products. In this way, the tobacco industry is responsible for the environmental damage caused by the products and their manufacturing. The “Lara Green” campaign, launched in 2021 by the Swiss Cigarette association (which represents the Swiss branches of British American Tobacco Switzerland, Japan Tobacco International and Philip Morris International), attempts to give this polluting industry a ‘greener’ and more ecological image.
Beyond this, the campaign is part of a strategy to shift responsibility from the producer to smokers, while gathering huge amounts of data on consumers for undisclosed reasons.
